Launch Parties Are Hot

You are so excited about your new product. It’s new, different and you want the world to know about it. How can you do that in a way that will really make an impact in your potential customer’s mind? Throw a party, of course. It can’t just be any party, it needs to be fun, fresh and memorable. Below are six reasons to throw a launch party for your new business or product.

1. Who doesn’t love a party? If it’s after work and includes free alcohol, people will come. It’s all about the fun times. If your audience is sophisticated or flirty a party can be tailored to fit your audience.

2. Your customer is right in front of you. Now that they are there in person, drinking, tell them about you and what you have to offer. They want to have a good time,s o they will listen. Just make sure to do it in a way that doesn’t look like a pitch. Make it fun and sexy. We’re in America, we love sex appeal.

3. They love you, they really love you. Your existing customers love to know other people love you too. When you have a party and you have a big turn it, you look popular. Popularity is what sells your product. If other people like you, you must have something great, right?

4. Sample your product. Let your customer see first hand what you have to offer. Let them touch it, play with it, have fun with it. Do it in a way that will keep your product in their mind once they leave. If you’re launching a new type of glue set up craft stations that let them use it. Make them feel like a kid again. If you’re launching a type of food, sample it. Anything can be tested and/or played with, even accounting software. We are really good at finding fun ways to do this.

5. Sponsors show support. Your event doesn’t have to cost much if you have partners willing to help you sponsor it. If someone believes in what you’re doing enough they may want their name associated with it. This only helps you. The more backing you have from other companies the more people will believe what you’re doing is great. The bigger the name of your sponsor the more it will increase your followers.

6. Water cooler talk is the best kind of talk. Good parties leave people talking. The next day at work people will be chatting about the fun times had at your party. Who they talked to, what you launched and possibly anything scandalous that may have happened. 😉

Just remember it’s more than just throwing a BBQ in your backyard. You must have a party that is memorable and unique. Look at how the Virgin brand throws parties. They are red carpet events that everyone wants to attend. It doesn’t matter if they’re selling airline tickets, phones or a prepaid credit card, people want to be there. I know I do. Your event is what you make it and we can help make it hot!


About ReesyCup

Larissa Long has been featured in many blogs worldwide for years sharing her opinions and expertise on everything from beauty to philanthropy to business. For four years, Long was the founder and Editor-in-Chief of MODE Magazine, the Pacific Northwest’s first fashion focused magazine. She currently owns a public relations company, BlueRed Communications, where she manages publicity and PR for non-profits, large and small companies, celebrities, and politicians. In her spare time, she holds the title of Mrs. Washington International 2018 where her platform is fighting the chocolate slave trade. As a wife and mother of three, her experience comes from more than her professional life, it comes in learning from her family. She has held non-profit board positions, ran a marina, and even worked for the Washington State House of Representatives. She wants to take those experiences to the next level and help grow other women in their businesses. Long enjoys being a part of the social scene and has found that she has her foot dipped in many pools. Connect with her on Twitter (@reesycup), LinkedIn, and Instagram.

Posted on June 13, 2011, in Parties and tagged , , , , . Bookmark the permalink. Leave a comment.

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