Author Archives: ReesyCup

Your Place or Mine?

This is a simple straight-to-the-point blog post. It’s all about location, location, location.

I love to host events in my home. I don’t have to go far and I know the territory. However, people don’t like driving all the way out to my home, especially if they plan on drinking. An event venue is the most important part of planning an event.  People want to be close to home, have lots of room, an acoustically sound environment (if it’s a concert or music event), convenient parking and they want to feel they are in a safe environment they wouldn’t mind being seen at (or checking in at on Foursquare).  Make sure your venue is pleasing to your guests, a place that makes them want to stay all night. If not, it will be a quick hi/bye for you if they even show at all.

We have great connections here at Unzipped Experience that can set you up with some of the best venues in Seattle, Bellevue and Tacoma. Contact us so we can hook you up for your event.

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The Good Host

Here is an example of a fun event with a great hostess. Look at those happy faces.

We recently attended an event that seemed like it was missing something…a host. For the first three hours it felt as if nothing was happening, then when the festivities began there was no direction. Because of this we thought we’d share 10 ways to be a good host and why it’s important.

1. Do mingle – It’s impossible to speak to everyone at all times, but make sure you attempt to make an appearance in front of every guest at least once. Let them know you’re glad they came.

2. Don’t be invisible – Don’t hide out in the bathroom or back stage. Let people know your event was important enough for you to attend too. Hiding out only makes it look like you don’t want to be there or you don’t care anyone else is there either.

3. Do offer direction for the evening – Let your guests know what the plans are for the evening. It can be in a program, an opening announcement or my the mingling we’ve already told you you should be doing. 😉

4. Don’t expect your guests to entertain themselves – Your event starts when your first person arrives and ends when the last person leaves (of course there is always a straggler that you may have to boot out politely but give notice). Give your guests options of entertainment. Don’t just expect them to know what to do. If they look bored, do something about it before they leave, because they will. After all you invited them to your event.

5. Do assume you’ll have more people than planned – Always be prepared for more people. The worst thing to have happen is to run out of something or to not ave enough room (there are fire codes you know). Make sure to plan accordingly.

6. Don’t assume you’ll have more people than planned – Telling people there will be 1000 people at your event when you know only 500 have RSVP’d can hurt you. Once people arrive they will be disappointed if there are less people than told. Plus it would be awful to have an empty room in a big warehouse.

7. Do keep your music to a reasonable level so people can talk and be heard – If you have a DJ or band keep your music up for the dancers but not too loud for the rest. People love to socialize, so give them the opportunity. Watch your crowd, you’ll know if it’s too loud or not.

8. Don’t charge $10 for a drink if you charged $100 to get in – Seriously, just because you have money to throw a party (or your sponsors do) doesn’t mean everyone else is in the same situation. Plus if you’re trying to make money the more people spend before they get there the less they’ll spend at the event. I’ve heard it all too many times, “seriously I paid how much to get in here and now I am paying how much for a drink? I guess I won’t be drinking much tonight.”

9. Do inform your staffPlease make sure your hired or volunteer staff is informed of your activities and venue layout. There is nothing worse than asking a staff person where something is to hear, I’m not sure. It will take you 10 minutes to go over your itinerary and venue placement.

10. Don’t expect your guests to help with clean-up – I’ve been to too many events where I was expected to clean up after. not cool. If people want to help tell them they don’t have to. Show them their attendance was good enough. It’s your job to clean-up and deal with the fact that people will leave you with the mess.

Bonus Tip: Do have fun with your guests – Have fun! If you’re not having fun it reflects on your event. Who wants to be at an event that the host isn’t even enjoying. And if you’re stressed, fake it.

I love to host events. It’s a lot of work and people don’t always appreciate the work you put into it, but it’s your responsibility to make the event fun so when you have your next event people will want to come again. If you’re ready to host an event, let us help throw it with you, to make it smooth, low stress and successful. Contact us today.

Launch Parties Are Hot

You are so excited about your new product. It’s new, different and you want the world to know about it. How can you do that in a way that will really make an impact in your potential customer’s mind? Throw a party, of course. It can’t just be any party, it needs to be fun, fresh and memorable. Below are six reasons to throw a launch party for your new business or product.

1. Who doesn’t love a party? If it’s after work and includes free alcohol, people will come. It’s all about the fun times. If your audience is sophisticated or flirty a party can be tailored to fit your audience.

2. Your customer is right in front of you. Now that they are there in person, drinking, tell them about you and what you have to offer. They want to have a good time,s o they will listen. Just make sure to do it in a way that doesn’t look like a pitch. Make it fun and sexy. We’re in America, we love sex appeal.

3. They love you, they really love you. Your existing customers love to know other people love you too. When you have a party and you have a big turn it, you look popular. Popularity is what sells your product. If other people like you, you must have something great, right?

4. Sample your product. Let your customer see first hand what you have to offer. Let them touch it, play with it, have fun with it. Do it in a way that will keep your product in their mind once they leave. If you’re launching a new type of glue set up craft stations that let them use it. Make them feel like a kid again. If you’re launching a type of food, sample it. Anything can be tested and/or played with, even accounting software. We are really good at finding fun ways to do this.

5. Sponsors show support. Your event doesn’t have to cost much if you have partners willing to help you sponsor it. If someone believes in what you’re doing enough they may want their name associated with it. This only helps you. The more backing you have from other companies the more people will believe what you’re doing is great. The bigger the name of your sponsor the more it will increase your followers.

6. Water cooler talk is the best kind of talk. Good parties leave people talking. The next day at work people will be chatting about the fun times had at your party. Who they talked to, what you launched and possibly anything scandalous that may have happened. 😉

Just remember it’s more than just throwing a BBQ in your backyard. You must have a party that is memorable and unique. Look at how the Virgin brand throws parties. They are red carpet events that everyone wants to attend. It doesn’t matter if they’re selling airline tickets, phones or a prepaid credit card, people want to be there. I know I do. Your event is what you make it and we can help make it hot!

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